About Us

Owned and run by Adnams, The Swan dates from the 1600s, but there’s been brewing on site here for at least 670 years.

The Adnams brewery was established in 1872, at the same time as The Swan was purchased by brothers Ernest and George Adnams.

Over 600 years of brewing history means that The Swan is steeped in beer – not literally! – but you’ll find references to brewing and distilling throughout the hotel.

Our History


The heart of Southwold

We’re situated in the heart of town, overlooking the market place, and are within a few short steps of the sea. Although our hotel has plenty of history, inside you’ll find the very latest modern conveniences, with bright, contemporary and colourful furnishings and thoughtful touches throughout.

Our food is deliciously exciting and creative, and you can be sure of the very best ingredients and service. There are plenty of new taste experiences to discover, alongside a fabulous drinks range and cocktail bar.

Stay in style

Our rooms are spacious and comfortable enabling you to have a peaceful and relaxing stay.

Find out more about our rooms


Discover Adnams Tours & Experiences

Take a tour of the Adnams brewery or distillery, or have a go at making your own bottle of gin. When you stay with us, you’ll find a little bottle of gin in your room to take home with you, too.

Find out more about our tours and experiences



Voted one of the UK’s best seaside towns by The Rough Guide in 2017, Southwold is a wonderful place to stay and enjoy the very best of the east coast. As well as stunning natural scenery, you can enjoy shopping or browsing an array of characterful shops and galleries. We’re right in the heart of town so in the perfect location for your adventure in Southwold to begin.

Explore the Area

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