Olive Magazine reviews The Swan in their Travel Guide:
“Stepping into The Swan from Southwold’s high street you’re greeted with a wooden deck chair – just one of the many seaside nods that feature throughout the hotel. Coastal tones of teal, navy blue and green are prominent but velvet textiles and pops of vibrant pink give it a modern feel.
Bright and airy rooms are decked out with dark grey wooden panels, four poster beds and vintage mirrors. Local touches are reminders of the seaside location that pepper the whole space, from fish printed cushions and striped nautical headboards, to artwork that hangs on the walls – a framed Scrabble board reads out Southwold-related words along with black and white photos of the area. Old mahogany chest of drawers sit next to copper lights with filament bulbs and Richard the butler is on hand to explain how the Apple TV works. Think seaside classic with a modern twist.
A complimentary bottle of gin, Bose speakers and a mini bar is stocked with Adnams spirits and boxes of Booja Booja truffles (ready to be nibbled on while reading ‘Gin glorious gin’ or ‘Gin – the manual’.)
Just as much attention is paid to the bathrooms, from the slate-style tiles on the floor to the succulent plants that sit on the table next to Burlington London baths, so allow enough time for a long soak.”